Compass Group’s Levy Leisure brand has signed a new three-year deal with Merlin Entertainments at Madame Tussauds London.
The new deal marks the first time Merlin Entertainments has contracted out its retail catering at any of its 20 UK venues.
Levy, which operates at visitor and heritage attractions across the UK, has created an immersive ‘foodie’ guest experience called Royal Tea that enables visitors to Madame Tussauds the chance to take afternoon tea alongside a life-like figure of Queen Elizabeth II.
Jon Davies, managing director at Levy Leisure UK, said: “This is an fantastic new partnership with Merlin Entertainments and the new concept at Madame Tussauds London offers guests a really fun and interactive experience that didn’t exist at the attraction before.
“Our business thrives on developing and implementing new catering and retail concepts, which we hope will be well received at this iconic venue.”